SoftPOS · Built in Dubai

The future of frictionless retail.

Murtabit turns any NFC smartphone into a complete payment terminal and business OS. Zero hardware. Zero bloat. Just the phone in your pocket.

Join the waitlist ↗ Try the sandbox ↗
$0
Hardware
2.4%
+ AED 0.50 / tap
<5 min
Onboarding
Murtabit 9:41
Total0.00 AED
◎
Hold card near phone
NFC · EMV contactless

Inventory · Dubai HQ

Almond Milk · depletes today▲
Colombian Beans 1kg42 UNITS
Oat Milk 1L26 UNITS
Almond Milk 1L2 UNITS
Croissants18 UNITS
+18%
Revenue vs yesterday
Returning customerWallet ····8921
HabitLatte + Bagel @ 8AM
Churn riskHigh · 14d absent

More

Staff & shifts3 on duty · Dubai HQ›
Reports & exportsToday · This week · Custom›
QuickBooks syncLast synced 2 min agoCONNECTED
DiscountsHAPPYHOUR · WELCOME10›
Settings›
Live demo · tap around

Legacy point-of-sale is bleeding merchants dry.

01 / The Problem
0%
of customers abandon a purchase when the checkout line is long
0
AED upfront for a full POS hardware package in the UAE
0
AED / month in terminal rental fees before a single sale is made
0%+
per-tap processing fees with unpredictable add-ons on top

Thousands sunk into dumb terminals · staff chained to a counter · the line walks out the door

Every line item flips from loss to gain.

02 / The Switch
Factor
Legacy POS
Murtabit
Hardware
AED 2,000–7,000 upfront + maintenance
$0. Just the phone you already own
Transaction fees
2.6%+ per tap, unpredictable
2.4% + AED 0.50, transparent
Checkout lines
Revenue lost to walkouts
Checkout anywhere. The line disappears
Inventory
Carrying costs & waste
Live stock with AI forecasting
Staff efficiency
Hours burned on manual admin
Automated ops & analytics
Customer data
Anonymous transactions
SKU-level CRM on every tap

Your whole store, one screen at a time.

03 / The Product
Fully tappable demo

Transparent, merchant-first pricing.

04 / Pricing
Growth

For cafés, stalls & growing shops

2.4% + AED 0.50 / in-person tap
  • Up to 5 devices, 10 employees
  • Tap-to-Pay, bill splitting, digital receipts
  • Live inventory with AI forecasting
  • QuickBooks sync & analytics
  • No hardware, no setup fee, no monthly minimum
Join the waitlist ↗
Enterprise

For multi-branch operators

Custom
  • Unlimited devices, branches & staff
  • Volume-rated processing
  • Dedicated account manager
  • 24/7 priority support
  • Network Intelligence & API access
Contact sales ↗

Every shop makes the next one smarter.

05 / Network Intelligence
01 · Capture

Every tap teaches

Each transaction builds an anonymized customer profile: habits, pairings, peak hours, churn signals.

02 · Pool

Profiles merge

Profiles from every shop in a niche combine into one shared network. Each merchant strengthens the signal for everyone.

03 · Apply

Day-one intelligence

The next shop to join opens with campaigns that already know its customers. The network compounds.

Most POS systems record sales. Ours builds a moat. Anonymized, pooled, and stronger with every merchant who joins.

06 / The Sandbox

Don't take our word for it. Tap it yourself.

The full Murtabit experience runs in your browser: a live phone POS and an HQ dashboard, synced in real time. Ring up a sale on the phone and watch the dashboard move. No signup, no install, no hardware. Obviously.

Open the sandbox ↗ sandbox.murtabit.com

Two founders. One obsession: killing the terminal.

07 / The Team
↗
AZ

Ali Zaidane

Co-Founder · CEO
LinkedIn ↗ ↗
KF

Kareem Fares

Co-Founder · CTO
LinkedIn ↗

Founding Contributors

Rayane Lyamouri

CFO

Zain Younis

Brand Manager

Adham Khedr

Operations Manager
Limited onboarding · City by city

Be first to ditch the terminal.

Join the waitlist ↗

6 quick questions · No spam · Just a launch date